Groom yourself: The key to a suit looking good is fit. If you’re buying off-the-peg, focus on the fit across the shoulders. “Be cautious about wearing a period suit unless you’re pursuing a total period look because in isolation the suit starts to look like a novelty,” he adds. Classic is best and most useful – dark, two-button, single-breasted, moderate in details. “It’s not boring. A suit is a uniform. The idea is to think of this suit as a canvas to build different ideas of individuality around. It’s the way you wear it, not the label inside, that impresses.” “A watch is like a piece of art,” argues Don Cochrane, managing director of British watch brand Vertex. “Choose it because you love it, not because you think it might make money. Watches are personal, it marks your passage through time. But you also have to be practical.” Aesthetic, functional, rugged sports models go with anything and can take the hard knocks of everyday wear. Yet, a watch still has to fit you. It should feel comfortable and be right in terms of size and depth relative to your wrist as well – 40mm is considered the ‘Goldilocks’ size. It’s the kind of advice your mother might offer, but if you’ve invested money and thought in your clothing, look after it. Use wooden hangers for shirts and shoe trees for your best shoes; have your suit dry-cleaned and pressed; wash your clothes regularly and, ideally, don’t tumble dry them (it can degrade the fabric); and polish your shoes. Equally, it’s not just the skin of your leather jacket that you need to care for, the same goes for the one you wear every day. Establish a simple, but no less solid, grooming regime, brush your hair and cut your nails. After all, the devil resides in the details. There’s are few things less stylish than a man dressed as he thinks he should dress rather than in what he genuinely feels suits who he is. There are caveats to that, of course: there are no prizes for dressing like a rodeo clown unless indeed you are one. But whatever you’re wearing, you have to own it. Genuine style icons are those who go their own way with a self-confidence that comes from their clothes being a second skin, not a costume.